Client testimonials

Great Things are Being Said About Measure Up!


“We use MeasureUP! incoming call training to provide real-time feedback and training when a Red Alert identifies a mishandled or voicemail call. We are capturing more solid appointments by reaching out to these customers quickly and before the sale is lost to a competitor!”
Marco Buscaglia
General Manager Infiniti Roseville
& Mazda Roseville
“The Measure Up! Group has had a definite impact on our bottom line. If you are spending money on Sales and Fixed operations programs, you want them to be clearly effective – Measure Up! programs have proven themselves. Simple, easy and provides accountability.”
Wendell Allen
Sonic Automotive
In today’s world most of our clients contact us before they actually visit the store, either online or on the phone. Measure Up! allows to make sure we consistently answer all incoming sales, service and parts call professionally. If we do fall short we receive a e-mail / text that allows us to recover.
Measure Up! real time reporting helps us pinpoint who needs more training and be confident that we are always improving our phone performance. Measure Up! makes us better and makes us more money. "Without the proper means of tracking results, the measurement of improvement is only a guess. Measure Up! helped us stop guessing and start progressing."
John Driebe
Owner - Dealer Principal
Nissan Mazda Infiniti Elk Grove
Having spent thousands on incoming sales call training with some of the best trainers in the industry our appointment ratios hovered around fifteen percent; the sales people and managers not taking call handling seriously. The solution for us was Measure Up! Group! The missing piece quantifying data based upon incoming sales calls being monitored and graded in real time by MUG. The reporting and alerts provide us the tools necessary to capture appointments from prospects that we previously would have lost! The real time alerts expose our weaknesses by salesperson, department, and store and provide a solid statistical analysis to guide our skills improvement training.
The proof is in the numbers. MUG has helped us go from a 15% phone ups to appointments ratio (first time sales call) to consistently reaching a 35-40% call to appointment ratio! Since we started with the Measure! Up! Group, I can see that we are recovering 5 additional deals every week! That’s powerful.”
Thank you MUG! ​
Steve Demers
General Manager
Cueter Chrysler Jeep Dodge Ram

I have had the pleasure of using Al Dee and Measure Up! Group for professional phone training in Parts for the last 4 years. Unfortunately, parts and professional phone skills have never been synonymous in the retail automotive parts industry.

When we launched Measure Up and began driving change in this area, it was a real eye-opening experience. We began grading our teams in January of 2016 and came in with an overall score of 42.6% on the 6 graded areas which was actually better than most at startup. Today we are seeing highs of 81% and lows of 78% on any given month across all 46 dealerships. Needless to say, the phone experience as compared to our competitors is now night and day.

I would recommend Al Dee and his team to any dealership who is looking to improve their phone skills to truly professional and acceptable levels. Our goal is now 85% and I have no doubt we will reach that this year.

Mike Kutsner
Corp Parts Director
Suburban Collection
"Measure Up! is the best program in our industry. I manage 7 GM’s, 24 brands, and a centralized BDC department.
Getting the call is just the first step – handling every call with best practices is even more important!
Measure Up! programs for Sales and Fixed Op’s gives me a quick snap shot on how we handle the incoming sales call, schedule appointments in our service departments, and selling retail parts calls.
Our objective is that all our Guests and Customers have a remarkable experience and Measure Up! provides all the tools so I can inspect what I expect.
Measure Up! real time reporting, alerts and composite reports give me all the details immediately.
One key factor is Measure Up! delivers outstanding training for all my associates.
Bottom Line: Increase profits and retain customers."
John Cueter
General Manager
Brighton Ford, MI
“The Measure Up! process is “Spot-on” with in-bound call monitoring and real time alert notification to my Management Staff. Monitoring and grading our inbound calls provides us with a statically and a graphic representation of individual and department performance which allows us to more effectively train BDC and Sales staff members to improve our performance.
The real time reports are simple, easy to use and you can drill down and listen to individual calls right from the report. The dealerships composite reports tool permits us to benchmark our performance and work toward continued improvement. The real time alerts notify Managers of inbound calls and provides specific details of what our staff missed and the Manager can call the customer immediately before the customer calls a competitor. We are capturing many more appointments from our calls and turning more of these leads into closed deals.”
Dean L. Gauthier
Director - Variable Operations
Champion Automotive
“No question, we are seeing reduced walk in opportunities and Measure-Up! programs are helping us take better advantage of incoming sales calls and internet lead opportunities we are getting. When we first started with Measure Up! (2008) we had a 18% appointment set with first time sales calls. For the past two years we are tracking 40%. That’s a 22% increase!
Taking advantage of every sales call and internet lead is extremely critical. Since we spend a lot of marketing money to get each lead, we need to make sure we do not waste any opportunities. The Measure Up! programs gives us real time reporting and alerts on how we’ve done and what follow-up is required. It’s a unique program that has saved deals for us. Lots of deals”
Roger D. Lau
Vice President & Gen. Manager
Jeffrey Automotive Group
Tamaroff Automotive Group
MeasureUp! is a  call monitoring and training company.


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